Beyond the Bottom: Chupot — Challenging Systems by Building Better Alternatives
On this episode of Beyond the Bottom Line, Sean Littman sits down with Aaron Leibowitz, founder of Chupot, to explore what it means to create change not through protest, but through practice.
Chupot was founded in response to the centralized control of religious services in Israel, particularly around marriage. For many couples, the existing system creates barriers — whether through strict requirements, lack of flexibility, or experiences that feel misaligned with their values.
Rather than focusing solely on advocacy, Chupot offers an alternative: inclusive Orthodox wedding ceremonies that allow couples to celebrate their commitment in a way that feels both meaningful and accessible.
Why Chupot was created as an alternative to centralized religious systems And how gaps in access and inclusion led to the organization’s founding.
What couples are looking for in a modern Orthodox wedding experience From inclusivity to more balanced participation in ceremonies.
Building a grassroots model that serves real demand Growing from a small initiative to hundreds of weddings annually.
Balancing service delivery with broader social change How providing a strong alternative can influence systems over time.
A different approach to activism Why focusing on quality, dignity, and real-world impact can be more effective than confrontation.
About Chupot
Chupot is an Israel-based nonprofit initiative providing independent Orthodox wedding services for couples seeking an alternative to the Chief Rabbinate system. Operating under the broader organization Hashgacha Pratit, Chupot offers ceremonies that are rooted in tradition while being more inclusive and accessible to a wider range of couples.
The organization works with a network of officiants and facilitates hundreds of weddings each year, supported by a combination of service fees and philanthropic funding. Its model reflects a grassroots approach to change — meeting real needs in the community while gradually shifting expectations around what religious services can look like.
